About Us
Reliability and responsiveness shouldn’t be something you have to worry about.
At Vertical Options, we believe that dependable service begins with clear, accessible communication. That’s why, when you reach out to us, you’ll always speak with a knowledgeable team member, not an automated system.
We understand that issues can arise at any moment, and our team is committed to providing prompt, personal responses to your questions or concerns, day or night. We’re here to provide the dependable support you need, so you can focus on your business with confidence, knowing your elevators are always in expert hands.
Meet The Team
Keely Friesen, CEO
Keely spent several years in the insurance industry while attending college. She graduated from Whitworth University with a Master’s degree in the field of education. She was offered a position working for the State of Washington in the Office of Financial Management, overseeing industrial insurance claims. After eight years with the State of Washington, she was inspired to start an honest and trustworthy elevator business. With her diverse business expertise and the assistance of her staff, she manages the day-to-day responsibilities of the business as well as directing the Vertical Options Apprenticeship Program. She brings enthusiasm to work every day. As a mother of three, Keely enjoys spending time with her family and playing the violin.
Wade Friesen, President
Prior to entering the elevator industry, Wade was an automotive mechanic from the age of 18. This experience prepared him for the technical challenges of the elevator industry when he began working for the major elevator companies. During his elevator repair and construction experience, Wade traveled all over the Northwest. Today, he enjoys providing excellent customer service and always goes the extra mile for any customer in need.
Kody Adams
Sales & Marketing Manager
Develops company processes and procedures for the field staff to properly and efficiently install and modernize commercial elevator equipment. He provides oversight to the Project Manager for all commercial modernization projects. Kody is a state-certified Elevator Mechanic and assembles and installs electric or hydraulic freight or passenger elevators, escalators, material lifts, wheelchair lifts, etc. in accordance with developed field processes.
Email: [email protected]
Field Staff | Mechanics | Apprentices
