About

Reliability and responsiveness shouldn’t be a concern.


That’s why, when you call, you will always get a Vertical Options team member. We pride ourselves on being the leader in the industry when it comes to responsiveness and serving the needs our clients.

Keely Friesen, CEO

Keely spent several years in the insurance industry while attending college. She graduated from Whitworth University with a Master’s degree in the field of education. She was offered a position working for the State of Washington in the Office of Financial Management, overseeing industrial insurance claims. After eight years with the State of Washington, she was inspired to start an honest and trustworthy elevator business. With her diverse business expertise and the assistance of her staff, she manages the day-to-day responsibilities of the business as well as directing the Vertical Options Apprenticeship Program. She brings enthusiasm to work every day. As a mother of three, Keely enjoys spending time with her family and  the violin.

Wade Friesen, President

Prior to entering the elevator industry, Wade was an automotive mechanic from the age of 18. This experience prepared him for the technical challenges of the elevator industry when he began working for the major elevator companies. During his elevator repair and construction experience, Wade traveled all over the Northwest. Today, he enjoys providing excellent customer service and always goes the extra mile for any customer in need.

Dan Neal

General Manager – Commercial & Residential

Oversees all job sites and field staff to ensure all equipment is code compliant, installed safely, and in a professional manner that represents the core values of the company. Being a licensed elevator mechanic himself, he provides the technical expertise to assist and guide customers through complex site issues to identify the best solutions. Dan offers technical support in identifying complex site issues on modernization and installation jobs to identify the best solutions for field staff. He ensures equipment is installed, modernized, serviced, and repaired correctly by field staff and within deadlines to ensure efficient use of resources.

Email: [email protected]

Commercial Team


Kody Adams

Operations Manager

Develops company processes and procedures for the field staff to properly and efficiently install and modernize commercial elevator equipment. He provides oversight to the Project Manager for all commercial modernization projects. Kody is a state-certified Elevator Mechanic and assembles and installs electric or hydraulic freight or passenger elevators, escalators, material lifts, wheelchair lifts, etc. in accordance with developed field processes.

Email: [email protected]

Tony Bianche

Service Account Manager

Tony works with our new service contract customers and oversees new repairs and modernization sales. He creates new and existing bids and proposals for service, repair, and modernization for our Commercial customers. He is your point of contact for customer relations for all commercial service accounts.

“I was born and raised in the Inland Northwest and Western Montana. I am always up for an adventure with my wife & three kids! We love to hike, camp, and do just about anything else we can do outside in this beautiful part of the country!”

Email: [email protected]

Vanessa Albano

Commercial Department Assistant

Schedules all commercial fieldwork, while ensuring tasks are completed timely and on budget. Vanessa collaborates with warehouse staff, field staff, and customers to schedule projects timely to meet customer needs.

Email: [email protected]

Christina Urann

Scheduling Manager

I am a native Spokanian. I have 3 beautiful children – two teenage boys and an older daughter! I am engaged and will get married in the summer of 2024. We love the outdoors, hiking, camping, traveling and any time on the lake kayaking or paddle boarding. Summer and fall are our favorite seasons and we make sure we get outside as much as possible before our long winters start!

Email: [email protected]

Chris Anderson

Project Manager

I was born and raised in Minnesota in a town on the shore of Lake Superior. After High School, I left and went to college at the University of North Dakota, in Grand Forks, where I ended up meeting my lovely wife. Chasing new opportunities both in life and career, we decided to take a gamble and move somewhere we’d never seen before and we couldn’t be happier. The PNW is our home and we like to get out and explore it every chance we get.

Email: [email protected]

Residential Team


Alicia Lasko

Residential Manager

Born and raised in Chewelah, WA. ~ I went to college at SFCC. I’ve been married for 21 years and have two teenagers. I enjoy gardening and canning on our mini-homestead and love running with my german shepherds. I find great joy in helping people find beautiful mobility solutions for their homes and loved ones!

Email: [email protected]

Helen Dettmer

Residential Consultant

I’m a lifelong Eastern Washingtonian. My love of the summer and warm weather is what gets me through the long Washington winters. I enjoy being out on the lake, riding my ATV or taking walks with my husband and dogs.

Email: [email protected]

Rob Albano

Residential Consultant

I spent over 25 years in the casino industry in Las Vegas. Originally from New York I am enjoying the winters here in the PNW. I enjoy cooking and traveling with my wife as well as playing and watching hockey.

Email: [email protected]

Office Team


Sarah Hooley

Office Manager

I’ve been an office manager in the trades field for the past five years, I’ve found a new and exciting path that still lets me apply my organizational skills, dedication to making things run smoothly, and now helping people thrive with Vertical Options! In my off time, I love being in Nature; Fishing, foraging, cooking, and hanging out at the lake or a beach in Mexico with my family. This makes my heart happy!!

Email: [email protected]

Stacy Soom

Accounting Manager

I was a life-long resident of Spokane until 2022 and now reside in and work remotely from Arizona. I enjoy spending time with my family and friends, hosting meals and events, and hanging out by the pool.

Email: [email protected]

Devon Schlosser

Accounting Assistant

I have been with Vertical Options since 2021. I moved to Spokane in 1988. I am married and have one son.

Email: [email protected]

Katja Anderson

Human Resources Manager

Originally from North Dakota, I moved to Coeur d’Alene, ID with my now husband in 2017. At that time, we were looking for a new start and wanted to surround ourselves with adventure. Since moving to the PNW I’ve fallen in love with the scenery and being able to take advantage of all that it has to offer. I take any chance I can to get outside and explore by hiking new trails or simply reading a book by the lake with my husband.

Email: [email protected]

Michele Bianche

Marketing Manager

Raised in the small town of Newport, Washington about 40 miles north of Spokane. I have been married to my summer camp sweetheart for 23 years and have 3 kids. I enjoy quiet weekend mornings while camping near a lake in the summer with a cup of coffee and a good book.

Email: [email protected]

Kaitlin Draper

Safety & Training Assistant

I have been a resident of Spokane since 2021 – I am originally from SoCal. I enjoy spending time with family, traveling, going to concerts, photography, cooking, and laying out at the lake in the summertime!

Email: [email protected]

Field Staff | Mechanics | Apprentices

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