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  • About Us

  • Vertical Options is family owned and operated by Keely and Wade Friesen. After spending several years in the insurance industry and working for the State of Washington, Keely Friesen dreamed of starting her own business. Wade shared his experience in the field of elevator repair with Keely, always concerned with customer's dissastisfaction with the value of work that was performed during elevator service visits. She decided that her business experience combined with Wade's mechanical experience would make a great fit and together they embarked on a new mission. As members of the Spokane Community, Keely and Wade believe building owners in this area deserve a company that will listen to their needs, do the work at a fair price and care about you and your investment.
    Please read our testimonials page to hear some our valued customers' recommendations.
  • The Vertical Options Family:

  • Keely Friesen


    Keely spent several years in the insurance industry while attending college. She graduated from Whitworth University with a Master's degree in the field of education. She was offered a position working for the State of Washington in the Office of Financial Management, overseeing industrial insurance claims. After eight years with the State of Washington, she was inspired to start an honest and trustworthy elevator business. With her diverse business expertise and the assistance of her staff, she manages the day-to-day responsibilities of the business as well as directing the Vertical Options Apprenticeship Program. She brings enthusiasm to work every day. As a mother of three, Keely enjoys spending time with her family and playing the violin.

  • Wade Friesen


    Prior to entering the elevator industry, Wade was an automotive mechanic from the age of 18. This experience prepared him for the technical challenges of the elevator industry when he began working for the major elevator companies. During his elevator repair and construction experience, Wade traveled all over the Northwest. Today, he enjoys providing excellent customer service and always goes the extra mile for any customer in need.